0b76aa profitable brilliance how professional services firms become thought leaders with a dual impact brand youre not only effectively positioning yourself. He also writes a column for forbes where he profiles thought leaders changing the business landscape and is the co author of three books profitable brilliance how professional services firms become thought leaders in the line of money branding yourself strategically to the financial elite and i win you whatever how self made . Profitable brilliance is written by bruce rogers and russ prince on the topic of how to make your company a thought leader bruce is the chief insights officer for forbes media and russ prince is the president of prince associates they are the co authors of the book profit. Profitable brilliance changing the business landscape with jay baer and bruce rogers business owners and entrepreneurs need someone in the frontlines who can answer every question from a customer correctly so they can keep that customer founder of convince and convert jay baer believes that customer service is the new marketing responding to
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